Freelance web copywriting services in Brighton
- Do you need great copy but simply don’t have the time or skill to write it?
- Are you looking to improve your current website or develop a new one?
Congratulations!
You have just found a Brighton-based freelance web copywriter, with a digital marketing background. If you also need a quick turnaround and someone who can stick to the brief, but still chip in with creative ideas, then your search is truly over.
But don’t take my word for it: check out my client testimonials.
You’ll see I can help with:
- Static pages
(such as your Home, About or Contact page)
- Landing pages
(that are designed to engage interest and prompt action)
- Product and service pages
(that are designed to convert a visitor into a customer or a lead)
- Blog posts
(that add value rather than just pages to your site)
- White papers, infographics and case studies
(and all sorts of web content that sets you apart and tells your story)
You may also notice that I can help you promote your new web content, so you can use it to reach more people and achieve better search results.
- And quite a bit more!
So, if you need help with your web copy, let’s talk. You’ll be getting the benefit of a copywriter who truly understands the bigger digital picture. And, of course, friendly advice and insightful comments will be offered freely with every enquiry!
“Copy is a direct conversation with the consumer.”
Shirley Polykoff
Great web copy converts
It’s as simple as that. It can inform, persuade, amuse and entice, but…
…if it’s not converting it needs changing.
Great web copy makes casual visitors become paying customers.
If that sounds inviting – give me a call, or read on to get the lowdown.
“The difference between the right word and the almost right word is the difference between lightning and a lightning bug.”
Mark Twain
Freelance web copywriting made simple
What do you need from a freelance web copywriter?
Most businesses expect a copywriter to have strong commercial awareness, keen understanding, a creative flair (but no prima donna tendencies, please), a logical mind and an ability to empathise with any audience.
Phew! That’s quite a big ask.
A web copywriter, however, needs to offer all this and then some more. It is essential that they truly understand digital: how it works, how its consumed and how it connects.
They need to know exactly what it takes for a website to engage visitors, encourage identification and inspire action. And when you add those last three together you get conversions.
I’ve worked in digital marketing for more than 15 years so I know the challenges.
- I can research keywords and work them seamlessly into copy.
- I know how to write web pages that can be scanned rather than read.
- I communicate complex ideas in perfectly plain language.
- I bring a practitioner’s understanding of SEO, a researcher’s perspective on usability and an analyst’s insight into psychology.
And my website copy is not too bad either.
“Copy is not written. Copy is assembled.
You are working with a series of building blocks,
you are putting the building blocks together,
and then you are putting them in certain structures.
You are building a little city of desire for your reader to come and live in.”
Eugene Schwartz
What’s so different about web copy?
Web copy is scanned rather than read.
Have alook at the typical F pattern from this eye tracking study. The eye jumps and flits about, hugging the left and making quick forays into the centre if its attention is caught.
What my web copy does is cater to this scanning eye, because if you can guide it successfully through your copy you have won half the battle.
So short sentences, simple structures and clear formatting are the order of the day.
But it’s not just scanned by humans. So SEO considerations must also come into play.This is what I can help with: I understand and write for both.
My copy is designed to rank with the search engines as well as your visitors.
Here are the hurdles my copy can help you leap over to reach those conversions that wait at the finish line.
- It will maintain a sharp focus
On your audience…
On your goals…
On your tone of voice…
And on your brand values.
- It will clearly signpost your visitors
With the provision of intuitive links…
With a structured use of bullets…
And with friendly formatting and pithy paragraphs.
- It will be optimised for understanding
By writing in everyday English about complex subjects.
- It will be optimised for search
By subtly incorporating keywords…
Staying on topic…
And by creating quality content that people will want to share and link to.
If you need a copywriter who can understand your audience, your aims and your digital marketing needs then we should talk.
I can make your visitors pounce more often than they bounce.
“It’s much easier to double your business
by doubling your conversion rate
than by doubling your traffic.”
Jeff Eisenberg