Copywriting for email newsletters
and marketing emails

 

email symbol

  • Are you looking for copy for newsletters, autoresponders or marketing emails?
  • Do you need email creatives that engage and content that compels?
  • Do you need email copy that converts?

I’m a Brighton-based copywriter, with a subscription marketing and publishing background, who can help take your email campaigns to the next level.

There’s friendly advice and insightful comments free with every enquiry: so give me a call or drop me a mail and start boosting your responses, sales and leads.

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.”
David Newman

Do your email marketing ideas need freshening up?

 

You are not alone: it’s happened to most of us.

What we took to be a momentary dip in our open rates suddenly looks more like a seemingly inescapable rut. And, what’s worse, those staunch few who still open our mails are no longer clicking through.

pop art image of woman on phone discussing email solutions

I’m not going to say it’s all due to copy and content, but it certainly can play a very big part.

And copy and content can also offer you the solution you desperately need.

So, if your newsletter is looking tired and old, or you’re no longer sold on your sales emails, maybe it’s time you tried something refreshingly different.

“Tell me and I will forget, show me and I may remember, involve me and I will understand.”
Confucius

Here’s your call to action

penknife to represent email motto "be useful"

The great thing about email marketing is that you know straight away if an approach is working or if it is not.

My approach is simple. And it works.

It is this: start making yourself useful.

Countless experts will tell you that your emails need to persuade, and indeed they do.

But if they don’t engage first you’ll be lucky if you even get to the first ‘p’ of your persuasive copy.

“Not viewing your email marketing as content is a mistake.”
Chris Baggott

 How to create compelling emails that convert

 

Here’s the deal…

Anyone who gives you permission to enter their inbox does so because they believe you will be providing them with something useful in return.

It’s payback time…

I can help you to add value to your email list, your brand, your business and your marketing. My focus is on ROI not just open rates and clickthrough.

I achieve this, however, by focusing on your customers’ needs. I write informative, engaging, useful emails. And I make sure they are easy to digest at a glance and crystal clear in their call to action.

I write emails that:

  • Satisfy scan readers
  • Intrigue information seekers
  • Energise tired lists
  • Deliver results

Things can really start to happen when you can match the interests of your audience with the aims of your business.

Especially if you know just when to drop a call to action and purposefully persuade.

Here are some of the companies I have created email campaigns for:

  • Vonage (telecoms)
  • Lawpack (legal)
  • Letts Educational (educational publishing)
  • Electric Word (subscription publishing)

You can find out more about my clients here.

  • If your listless list needs working over let’s talk tactics.
  • If you are just starting out with email let’s work together to smooth out the learning curve.
  • If you are wondering what else you could be doing let’s look at things with a fresh pair of eyes.

If you need to add a story to your sales drive, narrative to your lead generation and engagement to your emails give me a call for actionable advice and a helping hand.