Quick SEO tips #2: A 15-minute quick win for helping a new page with internal links
There’s no shortage of SEO tips out there.
But it’s easy to be overwhelmed by the quantity and underwhelmed by the quality.
- I’m not going to throw 300 ways to improve your organic traffic at you.
- Nor will I suggest things that you need a heap of technical skills or a spare year or two to carry out.
This is quite literally a 15-minute quick win for new pages on your site that anyone can do.
Using internal links to send link juice to new pages
Internal links are backlinks from one page on your website to another page.
They are pretty handy:
- They encourage visitors to follow topics of interest as they navigate from page to page
- They help Google to understand your content better
- And they distribute ‘link authority’ (aka link juice) throughout your site, helping less authoritative pages get a little boost from the big daddies on your site
New pages come into this world a tabula rasa in internal link terms – they are a blank page. To give your page the best start in life add in some internal links.
Here’s how:
- Head over to Google.
- Type in site:
- Followed by your domain e.g. co.uk
- Leave a space and then type “keyword” where keyword is the topic you seek
- Now hit enter
So, if your new page was all about internal links you would type:
Site:keystonecopy.co.uk “internal links”
And this is what Google will return:
As you can see Google has just obligingly returned pages that will provide highly relevant internal links that will make a great gift for the baby shower I am hosting for my new page.
If you want to go overboard you can even click on your Moz toolbar and it will obligingly display the page authority of each page from the search results.
So, now you can super-quickly pick the juiciest to run an internal link from.
Remember: place your internal link using anchor text that is highly relevant.
For example, skimming through the page keystonecopy.co.uk/page-seo-site-structure-content-hubs-internal-links/ I find this:
Boom – there’s my anchor text for an internal link.
Repeat this process two or three times and then get on with any other link building or content marketing that you have planned.