Quick SEO tip #1: What is an H1 Tag (and why should you care?) Ever wondered what an H1 tag is, where it appears and what it does? Ever stayed awake at night worrying how exactly you should use your H1 tags to maximum effect? Panic no more. Here are a series of quick SEO tips that pin … Read More
What does a sales prospecting email with a lead rate of 20% look like?
What does a B2B prospecting email with a lead rate of 20% look like? You always aim high when writing copy for sales prospecting. I’ve been working with the expert team at SoPro and, to be honest, they help you reach that much higher. To be 100% honest, though, some of the results we achieve surprise us. And just … Read More
Why Churchill’s war on verbosity is the type of government cut we need today
Winston Churchill led Britain through World War II, but he also fought a much longer war on another front. While the Battle of Britain raged over the English skies, Churchill took aim at his staff’s preference for long-windedness over instant clarity. And the salvos he fired still hit the mark today. In the age of screen reading the scan … Read More
5 ideas for effective business blog posts (that will last you a lifetime)
So you have drummed your desk, studied the indeterminate marks on the wall behind you, made a cup of tea, twisted your phone cord and even called HR about taking part in that staff survey. Why? Because it’s just proving so hard to think of anything to write for your next blog. Here’s a trick for such creative blocks … Read More
Is this the most useful SEO resource ever?
SEO can be a difficult kettle of fish for businesses to understand (and sometimes it can open a whole can of worms, but that is another matter, altogether). The response to this is, sometimes, to do nothing. This is, in my view, a big mistake. As I point out when explaining what keyword research is 93% of online experiences begin … Read More