It comes to something when Brian Dean (aka Backlinko) relegates links to almost an afterthought of his review of what will be needed for SEO in 2019. Don’t get me wrong. He’s at pains to stress that ‘Google recently came out and said that content and links are [still] their #1 and #2 ranking factors’. But he’s also aching to … Read More
Email outreach and the best SEO guide ever
Here are some quick thoughts on email outreach best practice courtesy of my new buddies over at Mangools. First the back story… This is a real-life example of just how effective email outreach can be when it’s carried out with wit, intelligence and careful research and targeting. A while back I published the last blog post from … Read More
The forgotten art of using search operators for SEO
The forgotten art of using search operators for SEO Hardly a day goes by without a brand-new tool for SEO being released. Don’t get me wrong this is no Luddite intervention harking back to the ‘good old days’. (You know when a heavy dose of keyword stuffing and a few directory listings did the trick). Things have certainly changed… … Read More
Essential SEO tools and the best SEO guides
With so many SEO tools and SEO guides around it’s hard to know where to begin. But I’m about to show you. And many are free. But, first, let me get all melancholy. With a tear in my eye, here’s the last of the Fast Track SEO Course series posts. There’s been about 30 posts in total – … Read More
The SEO dream team: SEO influencers you should be following
Ever wondered just who could help keep you up to date with all things SEO? You’ll find them right here: the SEO dream team. But first you’ll have to excuse us for a mo because we have a little victory dance to do. If you’ve been following all the Fast Track SEO Course posts it’s time to … Read More
Local SEO: how to optimise your site for local search
In the last post you learnt that local SEO and traditional SEO may be related but the family resemblance isn’t all that strong. (Grab a refresher here if you need it!) So, let’s get your site optimised for local search. What are the ranking factors for local SEO? Local SEO may be new turf but we love … Read More
Local SEO: An Introduction
If you’ve been following this Fast Track SEO Course from the beginning you should pat yourself on the back. Congratulations: you’ve done it. You’ve got SEO under your belt… …But now there’s just the buckle and braces to get you locked in. We still need to introduce you to something of a game changer: local SEO and the rise … Read More
11 SEO link building tactics you don’t need a marketing agency for
In this post I’m going to gift you 11 link building and link earning tactics that will radically boost your online presence. And the beauty is that I’ve just picked the ones that are really easy to do. You don’t need to hire a marketing agency to do these. You just need to get on and do them. … Read More
The link building spectrum: from link building to link earning
In the last post we wheeled out that Matt Cutts quote about links. The former Head of Web Spam at Google told us that: “The objective is not to ‘make your links appear natural’, the objective is that your links are natural.” What lies behind all this talk about ‘natural’ and ‘unnatural’ links is a strong preference that Google … Read More
The ranking factors of backlinks for SEO
In the last post from this Fast Track SEO Course we looked at how trust, authority and a heavy-handed sprinkling of topicality (or relevance) can make for a potent link from one site to yours. But Google uses many other shades than these on its ‘ranking links’ palette. Picture the Big G, if you will, in a fetching smock standing … Read More
Why links matter for SEO – and why not all links are equal
In the last post of this series we revealed just how important backlinks are to your SEO. If you want to be wowed click back and find out. (It amazes us every time we look.) But here’s the thing. Links are important for SEO. But not all links are equal. We’re going to start by looking at … Read More
Links – the lynch-pin of successful off-page SEO
So far in this Fast Track SEO Course post series you have come across three main types of links. Internal links These are links that you make between one page and another on your site. External links These are links that you place on your webpages that link to pages on other websites. Backlinks These are links that … Read More