Google’s ranking factors In the last few posts I’ve been looking at what SEO is and how search engines work. You’ll be glad to hear that we are now starting to turn our attention to how you can make search engines work for you. Yep, it’s called SEO. But don’t confuse SEO with Fight Club. The first rule … Read More
What does Google want?
What does Google want? Freud famously commented, over a hundred years ago, that: “the great question that has never been answered, and which I have not yet been able to answer, despite my thirty years of research into the feminine soul, is ‘What does a woman want?” Today the great question is different. Millions of pounds, dollars and yen … Read More
How do search engines work?
How do search engines work? Search engines are incredibly complex yet what they do is surprisingly simple. They crawl the internet to find new or updated sites and pages (so that they can establish what’s out there). They build an index that categorises each and every page (so that they can easily find them for you when you search). … Read More
The Big G and the importance of online search
The importance of online search How many times have you reached for your mobile and tapped its browser – or uttered “OK Google” – to search for… What’s on at the cinema tonight? The opening hours of a restaurant? The latest football scores? Or to settle an argument over whether Chewbacca is male or female? (In case you’re wondering … Read More
Fast track SEO course
Fast track SEO course In a series of posts I offer an accessible introduction to SEO for anyone who has stared at Google’s results pages and wondered why they aren’t there. The simple answer is: you should be. And I’m about to show you how you could be. These posts are adapted from a complete Fast track SEO … Read More
What is SEO?
What is SEO? The biggest SEO secret out there is this: it’s not all that hard. There are hundreds of simple changes you can make to your site and ways to build links to it that could almmost be part of your daily routine. And, in fact, they should. But to many business and website owners, and to … Read More