Coming soon to a SERP near you: Google brings bidding to Local Services Ads Google announced in September 2020 that it will open up Local Services Ads (LSAs) to auction-based bidding. Right now its focus is on the US market and a limited subset of advertisers – but it’s expected that these innovations will fairly quickly wing their way … Read More
Your go-to guide to Google Tag Manager
Quite simply you need Google Tag Manager. GTM makes your life so much easier. It dispenses with the need to go running to your web developer every time you need to add a tag, code snippet or change the way you track your audience. This go-to GTM guide is for those who are wondering what all the fuss is … Read More
PPC keywords – does the long tail still wag Google Ad’s dog?
Long tail keywords are often hailed as the understated heroes of search: they are cast as the SEO’s saviour and the PPC specialist’s best friend. Hmmm: not convinced. Here’s how the story goes. In terms of SEO… Long tail keywords are said to be where competition is less fierce – and so offer low hanging fruit ready for … Read More